MedSpeed is a leading medical courier and healthcare logistics firm, revolutionizing the way the healthcare industry views its transportation needs. MedSpeed operates at the heart of the healthcare supply chain and manages intra-company logistics and physical deliveries of medical materials like blood and specimens, pharmaceuticals, and supplies. MedSpeed helps medical institutions integrate smarter delivery schedules and operate more effectively. The company is positioned in 130+ locations across 29 states.
Web Design, UX/UI Design, Front-End Development, Motion Graphics, Project Management, Web Animation, Copy-editing, WordPress CMS, Third-party Integrations, GDPR Compliance, and SEO.
Most US hospitals and healthcare organizations handle the logistics of delivering test results, equipment, medications, and specimens in-house. With more and more healthcare networks expanding and having facilities across metropolitan areas, the operation of these deliveries can quickly become inefficient and chaotic. Many vehicles running to connect various lab facilities in separate locations can drain costs, resources, and time. Using proprietary technology, MedSpeed takes this burden off hospitals by establishing a centralized system with a dedicated fleet of drivers and vehicles that follow mapped-out, optimized routes.
We aimed to visually showcase MedSpeed’s fantastic services by including authentic videos, key client testimonials, unique iconography and scrolling animations.
It was important to illustrate that MedSpeed acts as a strategic consultant to hospitals and healthcare systems, but we also wanted to demonstrate that they support independent labs, pharmacy clients, and home healthcare businesses. Having a navigation that segments these audiences was critical to reach all potential customers the company can serve. As soon as visitors land on the homepage, they can see in seconds, through video and bold statements, that MedSpeed in the business of healthcare and logistics.
The user experience emphasizes visual storytelling. We advertise who MedSpeed is, their services, and the people working behind the brand. We also created engaging animations and graphics that illustrate the advantages of using MedSpeed.
The website is also built to prioritize lead generation and finding new customers, but another part of our role was to attract new talent by emphasizing the company’s mission and culture. Our goal was to inform people that MedSpeed is hiring across the country and ensure interested viewers clicked on “Join our Team” to browse available positions, sorted by their desired location.
The design is elegant and light, and our client loves their new website. The site is built on WordPress, making it very easy for the team to create and upload content. MedSpeed has a large blog section with engaging news, articles, and resources. All contact forms are integrated with Marketo CRM as well. The team is posting regular updates to advance their SEO strategy and to keep growing organically.
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